Week 3-Dani Reed

In TYFA, Heinrich describes virtue as making the audience believe you share their values. Heinrich says in order to gain virtue you could brag, use a character reference, tactical flaw, or change your position. Another rhetorical virtue technique is called decorum. Decorum wins your audiences love, which is an ethos tactic. In Eating Animals, Foer makes us believe that he shares many people’s common values such as being a family man and a pet owner. These two things apply to most people so it was a smart move to mention things about his son and dog in the book. Decorum may be effective to some people when Foer talks about going from hating dogs to loving them because of how attached some people are to their dogs. After you read about his dog and have your own pet come to mind, you read about the terrible way they treat fish and start to feel guilty about that. This is a tactic using pathos. Foer also appeals to his audience with ethos by not being a full on vegetarian; he is credible to vegetarians and non-vegetarians because of this. Logos was used when Foer talked about how the French, Spanish, and Indians all love different sorts of animals so they will not eat them but they eat other animals that are important to other cultures. Foer established logos and ethos when he mentioned this and other things about the different cultures because it showed that he had done research and tried to uncover behaviors within different cultures and not just his own.