As we could observe from 'make them listen'(chapter 6) in Heinrichs's TYFA , there are 3 main credibility or 'ethos' tools that strengthen our stand as rhetor. These 'tools' comprises of Virtues, Practical Wisdom or Crafts and Disinterest. Through these methods, one could definitely became nimble in the art of persuasion from a leader point of view. First of, Virtues, or most commonly used in today's world as Values is a very strong cut off point that determine your validity to attract followers or a broader diversity of audience. Being virtuous in this context does not equals to being law-abiding bound or being a good samaritan but to do things accordingly logical to the situation while intersecting with a certain groups' beliefs or acceptable outcomes. The monologue of Eating Animals are such prominent example on this usage where the author uses the story of his grandmother endeavors in the past and how it affects his views towards food as the story develops to make his side of the arguments likely to be accepted by the readers rather than to be doubt with.
Then, we have practical wisdom that originates solely from the combination of tolerance and further-thinking. The author of Eating Animals also makes a strong point of this from the book monologue as the character depicted as an obedient child behave very submissively towards his grandmother, to whom he and his brother had look up to since small, and had been showing partial agreement towards his babysitter that is a vegetarian as he is considering the weigh of both his food principle and the latter's. On the other hand, Disinterest might not sound like it as it is actually the opposite in terms of showing attentions on the matter but in a bias manner. Another way to look at this is as 'talking' the audience view towards the matter that is being discussed. This had been proven working a most of the times, and since decades ago, for its rhetorical usage in the most prolific case being the 1st preesident of US to use it on his debates according to TYFA.
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