Week 3 - Sangkyung

In chapter 6 of TYFA, Heinrich describes virtue as adapting our values to that of our audience. However, Heinrich says in order to gain virtue we should not show any bias for one side or the other. For example, in the second chapter of Eating Animals, Foer is trying to appeal to every audience when he mentions about dogs. He points out that many cultures have different values on which animals to eat and so while not completely conforming his values to one specific culture by accepting all cultures he is letting the audience members, depending on what background they might come from. Because of this, he is able to shape his rhetoric around us. He uses ethos and pathos a lot in chapter 2 of his book. He connects to our emotions by allowing us to share a common feeling about something. For example, when he says that “a hooked fish might bleed to death or drown (fish drown when unable to move), and then be hauled into the boat”, he appeals to the emotions of the reader, showing the extent to which fish are harmed when they are caught. Furthermore, he uses logos properly. For instance, when he mentions that “despite the fact that it’s perfectly legal in forty-four states, eating “man’s best friend” is a taboo as a man eating his best friend.”, he shows that people ignore the factual legality that dogs can be eaten, due to the developed taboo of eating dogs. By using these rhetorical strategies he pulls the audience into his story very well.