The Shallows went about making its arguments based mostly in logos. There wasn't a whole lot of emotional appeal in this book and it did a good job of arguing logistical points about the past and the future. It made the readers think about their everyday lives and what the technology in their lives is doing to them. It made them think, but not feel.
Maus and Eating Animals are very similar because they both make use of a lot of pathos, noted as the most powerful rhetorical tool. These stories contain countless tugs on our heart strings. Because of this reason, they are more powerful rhetorical tools that can be used to argue points and make people take action.
However, all three books have a high level of ethos built in. Every author uses this third rhetorical tool to remind us that they know what their talking about and that we should trust their words and opinions.
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