Post 8 sangkyung lee

This ad is exactly what Jean Kilbourne was talking about. The roles of females have greatly domesticated in popular culture, especially in this advertisement. This
advertisement contain women in roles such as cooks, maids, babysitters, as well as sex objects in order to sell product. In the beginning, advertisements were once shown to sell a product, however, as years pass, advertisements begin to objectify women and begin to use women as a way to sell products. Looking at the trends of advertisements (like this ad), women continue to be one of main objects for a product. The trends have greatly changed, creating a gap between the products being sold to the objects they use to sell the product. The advertising trends began before the early 1900s until present time, where the roles of women have changed drastically beginning from products being sold on literally terms, to solving personal and social problems, to consumer association and present, as a subliminal and unconscious desire.